ABOUT THE EVENT
The eDays E-Commerce Conference is an international event dedicated to Russian e-commerce. It focuses on the most important industry trends and developments in both their domestic and cross-border dimensions, and highlights the related operational aspects.
In its second edition on June 4 and 5, 2015, eDays attracted nearly 250 top executives and high-level professionals, some of them joining the event from as far as France, Estonia, Spain, Sweden, the UK and Ukraine.
- Dedicated to “Retail Innovation,” Day 1 was intended for those willing to prepare today the business conditions of tomorrow. Through inspiring keynotes, panel discussions and a breathtaking Innovation Show, this session highlighted the latest technological and business trends in online and offline retail, both globally and in Russia.
- The response of Russian online retailers to the crisis, the accelerated digital transition of traditional retail, and the challenges of doing e-commerce in Russia, were among the topics discussed on Day 2. The latest market trends and data – with a focus on Fashion, Home Decor and DIY, as well as the cross-border segments – were unveiled by Russia’s best market experts.
eDays is a bilingual conference with interpreters made available for guests and speakers from Russia and abroad.
Franco-Russian Chamber of Commerce and Industry (CCIFR)
Mr. Aldukhov will highlight the most notable trends and novelties on the Russian e-commerce solution market, from the most established publishers to new generation providers.
Jean-Emmanuel de Witt
* To be confirmed
The event took place at the AZIMUT Moscow Olympic, a 4-star hotel situated in the central Prospekt Mira area. (Olympiisky prospekt, 18/1).
Two conference halls designed for 300 and 150 participants, respectively, were dedicated to eDays. Separate first-rate rooms were made available to the main sponsors for their presentations or individual meetings.
The conference was translated into Russian for the guests who needed it.
Chivas, the brand that produces the world’s most distinguished whisky, offered a degustation of exquisite cocktails to the eDays attendees.
Introductive remarksBy Buzzfactory founder Thierry Cellerin, CCIFR President Emmanuel Quidet, and East-West Digital News chief editor Adrien Henni.
Visions of the FutureIvan Mazour, a Russian-born, London-based serial entrepreneur, investor and author, will present the latest trends in the UK and US e-commerce scenes and share his vision of the future of retail marketing.
Nicolas Vedrenne, Managing Director Europe of the Merchant Risk Council, will draw a picture of the future of electronic payments and its impacts on online retail.
The digital transition: What does it stand for? What is at stake? What is at risk?Panel discussion with Oxymore Head of Strategy & Research Jean-Christophe Bonis, UK serial entrepreneur and author Ivan Mazour, and Sanoma Independent Media President Jean-Emmanuel de Witt.
Also participating will be Mikhail Fisher, General Manager of Uber in Saint Petersburg, who will present the way his company has changed consumers’ mentality around the concept of “sharing” versus “owning.” He will also comment on the the disruption of the traditional business models and its consequences.
Mobile commerce: Latest global and Russian trendsOzon Head of Projects Mikhail Osin will present the mobile history and strategy of his company, which now generates the majority of its revenues via mobile devices.
Igor Eremin, CEO of Russian mobile ad network iVengo, will comment on the slow development of mobile commerce in Russia and how retailers’ strategies could evolve in the future.
Serge Korneev, Clickky.biz VP Business Development, will bring our attention to the latest novelties in mobile retargeting, mobile video and mobile programmatic buying.
The future of marketingParticipating in this panel discussion will be Thierry Cellerin (Buzzfactory), Emin Aliev (Criteo), Pierric Duthoit (Google) and Bas Godska (Acrobator).
Mr. Berchenko will unveil some of the findings of Google’s internal research on the Future of Retail. In particular, he will tell us how the US search giant envisions the interaction with the so-called”Generation C,” which is key to understand the digital marketing of tomorrow.
The eDays flying surprise
The drivers of e-commerce performance: High tech and Big DataLado Lebanidze of Google will highlight the technological and marketing challenges of advertising buying when complex customer data is involved, and offer his vision of the latest and future trends in this field.
Andrey Sverdlov, regional manager at international analytics solution provider AT Internet, will tell us how best analytics may be used to improve e-commerce performance.
Roman Zykov of Retail Rocket, a Russian startup developing advanced personalization solutions, will show how “Big Data can be transformed into big money.”
Ksenia Yolkina of Yandex Data Factory will share her vision of the growing role of Big Data in the e-commerce industry and comment on the Russian search engine’s plans in this field.
This discussion will be moderated by Efim Aldukhov, founder of E-Commerce Solutions, who will also comment on some of the most interesting technologies currently available to Russian online retailers.
Logistics and delivery: New approaches, new technologiesMatthieu Hallouin of Savoye, an international provider of logistics equipment, and Michael Poetschke, General Manager at Arvato Russia, will share their vision of innovation in the field of e-commerce fulfilment in Russia and in Western Europe.
Andrey Krylovich, Executive Director at Russian startup Delivia, will present a new solution allowing retailers to coordinate and optimize operations with several delivery services.
Another innovation, presented by Valery Ilyukh of Logistics IT, is intended for delivery services to calculate and optimize shipping routes.
Copter Express CEO Oleg Ponfilenok will comment on the technical, commercial and legal aspects of the use of drones for e-commerce delivery in Russia.
The eDays Innovation ShoweDays participants will discover and assess some of the best online and offline retail technologies now available in Russia. This Innovation Show is supported by Russian investment company The Untitled and organized in partnership with Retail Big Challenge, a startup contest which will take place on June 16.
The security challenges of today and tomorrow: From payment fraud to data protectionNicolas Vedrenne, Managing Director Europe of the Merchant Risk Council, will present the key findings of MRC’s latest global research on payment security.
PwC expert Roman Chaplygin present the key findings of PWC’s Global Information Security Survey 2015 and their implications in the retail and consumer sectors.
Intelligent Emails CEO Jean-Stéphane Bagoëe will draw our attention to the theft of email databases in Russia, how e-commerce companies are affected, and how they can protect themselves.
Kaspersky Lab Senior Researcher Yury Namestnikov will comment on the most serious threats affecting online retail, and the ways to reduce them.
Payment innovation: From payment experience to profitabilityParticipating in this panel discussion will be Elena Miroshnikova of LifePay, a leading Russian mobile acquiring solution provider, Polina Dobriyan, PayU Russia’s new CEO, and a representative of Tinkoff Bank, which is offering credit solutions for online purchases.
Russian e-commerce in crisis timesAdrien Henni, chief editor of East-West Digital News, and Fedor Virin, co-founder of Data Insight, will present the latest trends in the domestic market and offer their forecasts about the future.
Key players - Situation & strategies in the domestic e-commerce sceneThis panel discussion will gather the CEOs of some of the leading Russian online retail companies, including: Vadim Fedotov of Groupon Russia, Oskar Hartmann of KupiVIP, Danny Perekalsky of Ozon Holdings, Alexandra Savina of Ulmart.ru, Martin Schierer of Otto Group Russia, and Niels Tonsen of Lamoda.ru. They will comment on their companies’ reaction to the crisis and further development plans.
From offline to online, the transition accelerates
Ilya Makarenko of PwC Russia will present the key offline-to-online trends in Russia with significant cases of new online projects. International comparison points will be offered by highlighting global retailers’ best practice.
Armen Manukyan, Internet analyst at OBI Group Holding, will share a few insights about how this transition is being managed in his company.
Pavel Kashcheev, a former e-commerce project director or consultant at such companies as Benetton, Sportmaster and Legrand, will share his experience of the digital transition of these offline retailers and the emergence of omnichannel models.
Retail Rocket’s CEO Nikolai Khlebinsky will present a customer personalization case at Korablik, a Russian offline retailer.
Olga Kuznetsova, Digital Solutions Manager at Saint Gobain Russia, will present her group’s current and future e-commerce projects and comment on the related distribution strategies.
Latest online marketing trends and challenges in the Russian marketInternational online marketing expert Bas Godska, who served leading Russian e-commerce companies Ozon, Lamoda, KupiVIP and others during sever years, will offer a presentation on the latest evolutions in the industry.
Flocktory founder Ilja Eisen will comment on the growing role of social media and personalization in the marketing strategies of Russian online retailers.
Nikolai Khlebinsky of Retail Rocket will provide his analysis on how customer data is actually used for personalization purposes by Russian retailers.
Jean-Noël Rivasseau of Kameleoon will comment on the conversion challenges of e-commerce sites.
Russia’s new payment regulations and their business impactElectronic payments expert Elena Orlova will offer an overview of Russia’s new regulatory environment and its business consequences. Her presentation will be followed by a discussion with market players and experts.
TRACK 1 – CROSS-BORDER SALES: Key trends; Legal and tax environment; Delivery and customs issuesAdrien Henni of East-West Digital News and Alexander Ivanov of the NAMO industry association will present the key findings of their latest research on the Russian cross-border sales market.
Darya Bobrovskaya of the German trade industry association BGA will offer specific insights on the Germany-to-Russia segment.
These expert presentations will be followed by a discussion with:
– Anna Kuzmina, Deputy CCO at Yandex.Money;
– Artem Pereslavtsev, Commercial Director at Russian Post, which still controls more than 90% of the flows of e-commerce packages to Russia;
– Alex Vassiliev, International Development Director at SPSR Express, a challenger of the Russian Post, who will comment on the latest evolutions in the field of customs clearance and delivery
TRACK 2 – Featured segments: Fashion, Home Decor and DIYDarya Yadernaya of Esper Group will unveil her company’s most recent research on fashion online consumers. Data Insight co-founder Fedor Virin will present his analysis of the current trends in the Home Decor and DIY segments.
Aizel.ru General Manager Juliana Gordon will also be there to share her fresh views on the fashion segment.
TRACK 1 – CROSS-BORDER SALES: The new Chinese kings of Russian e-commerceAfter a presentation of the key trends and figures in the China-to-Russia segment, EWDN chief editor will moderate a discussion involving Alexander Ivanov of industry association NAMO, Artem Pereslavtsev of the Russian Post and AliExpress’s Russia representative Mark Zavadskiy.
TRACK 2 – Alternative marketplacesLess visible at first glance than AliExpress, eBay or Yandex.Market, some marketplaces nevertheless develop or even thrive on their segment or niche market. What are their strengths and weaknesses compared to the market giants? Which types of merchants and consumers do they attract? Representatives of Russia’s Price.ru, Germany’s Shopalike and China’s Osell will comment on these and other questions.
TRACK 1 – The realities and challenges of Russian logistics and deliveryTatyana Lyubimova, Managing Director of DHL E-Commerce Russia, will speak about the differences in online consumers’ delivery experience in Europe and Russia.
Arvato Russia General Manager will comment on the challenges of organizing returns in an international context.
Also participating in the discussion will be Hermes-DPD Deputy CEO Joseph Saary. Commenting on the specific conditions of the Russian delivery market, he will offer comparison points between Russia and other countries in terms of pricing and transparency. Mr. Saary will also unveil some of his company’s soon coming initiatives to better address market demand.
Also participating in the discussion will be Alexander Ivanov, President of the NAMO industry association, who will express the retailer point of view.
TRACK 2 – The financing of Russian e-commerce: From venture investment to profitability – or bankruptcy?The financial question is particularly acute as many Russian e-commerce companies of all sizes remain unprofitable, or even go bankrupt. Still, some Russian e-commerce entrepreneurs manage to raise money, as witnessed earlier this year by Bonum’s commitment to invest up to 25 million euros in Aizel.ru.
To discuss these matters, eDays has invited:
– Arseny Dabbakh of RMG Partners, who will present the key trends in venture investment in Russian e-commerce companies;
– Juliana Gordon, General Manager at Aizel.ru, who will tell us more about her company’s recent round of financing and her vision of the market;
– Alexey Kaurov, Executive VP for Corporate Finance at AFK Sistema, who will discuss the strategies of his and other major Russian groups as regards e-commerce, and comment on Sistema’s recent investment in Ozon;
– Igor Karpovich, Head of Venture Banking at Sberbank, who will comment on the latest financial instruments available for high-tech companies in Russia and the USA;
– Konstantin Siniushin, Managing Partner of TheUntitled, a venture investment company whose scope of interest includes retail technologies;
– David Waroquier, partner at Mangrove Capital Partners and a veteran of western venture investment in Russia with portfolio companies KupiVIP and Oktogo;
– Lawrence Wright, founder of GVA LaunchGurus, an internationally-oriented initiative to help Russian tech projects develop and emerge on the global high tech scene.
1 to 1 meetings
* To be confirmed
Please contact the eDays team at firstname.lastname@example.org: